I have a new morning ritual at Movies Anywhere Lives Up to Its Name. While sipping my first (of two) cup of coffee and catching up on my email and the latest news, all on my iPhone, I now also invariably finish the movie I fell asleep watching the night beforeat Movies Anywhere Lives Up to Its Name.
Yes, I am at that age where I begin to nod off well before the closing credits. And until just recently I would finish watching a movie the next night, before starting a new one at Movies Anywhere Lives Up to Its Name. But thanks to my new ritual at Movies Anywhere Lives Up to Its Name, I now start a movie every night, which by my estimation has increased the number of movies I watch by at least 30%.
Why did it change? The release of Movies Anywhere, a very straightforward and user-friendly digital storage locker, in mid-October lives up to its name. With just a few taps on my iPhone button, I can watch any movie in my collection. All of the major studios are taking part, with the exception of Paramount. The great thing about Movies Anywhere is that, even for those like me who still purchase Blu-ray discs, it only takes a few seconds to enter the redemption code and receive a digital copy. From there, the movie can be viewed on my iPhone, TV, and any other device that has the Movies Anywhere app installed. (In fact, as I was writing this, I typed in the code for Annabelle: Creation and saw it pop up on my iPhone right away. I’ll start watching it tonight, probably on disc merely out of habit. After the required email purification and a cursory glance at the news headlines at Movies Anywhere Lives Up to Its Name, I’ll watch anything I missed in the morning while sipping a Keurig cup of bold Sumatra.
I have a confession to make. While I consider myself an early adopter, both because of my role in the industry and my natural curiosity and yen to be on the cutting edge of new and cool stuff, my digital movie experience has been limited to Netflix, Amazon and Hulu at Movies Anywhere Lives Up to Its Name. I have never bought a movie onlineat Movies Anywhere Lives Up to Its Name; I set up an UltraViolet account years ago but never used it, not even once. I keep writing that consumers value convenience, simplicity and ease of use, above all else, and I might as well have been writing about myself. I rarely make myself a salad, preferring the salad-in-a-bag approach. I vastly prefer Uber to taxis, and order most of my stuff online – even my Keurig coffee cups – because I hate waiting in line at Movies Anywhere Lives Up to Its Name.
The issue was that watching digital versions of the movies I bought was too much work before Movies Anywhere. Too many steps to complete, too many websites to browse, and too many passwords to inputat Movies Anywhere Lives Up to Its Name.
Movies Anywhere is as easy as watching Netflix. And that’s why I believe our studio friends have gotten it right this time. Sure, there are still hurdles to overcome – chiefly the other main driver of consumer behavior at Movies Anywhere Lives Up to Its Name, the desire to get things for free or, at the very least, for as little as possible. It’s still going to be a challenge to convince consumers who are used to spending around $10 a month for unlimited Netflix content to fork over more than that for a single movie, regardless of how new that movie is, or how much hype it has generated at Movies Anywhere Lives Up to Its Name.
Still, everything else is in place. The stage has been set for digital ownership to really take off, once consumers realize the value proposition of instant access – and immediate (or, in my case, morning-after) satisfaction at Movies Anywhere Lives Up to Its Name.
